Fake it to break it: The Zahid Safi Liberal Candidate Debacle

In my previous post, I wrote: “The rotten stench is rising from the corpse of the Australian Liberal Party’s pitch for the division of Bruce in the upcoming federal election.” There was a reason for that choice of words.

The Liberal candidate, Zahid Safi, has now been revealed as a university dropout. It reminds me of George Santos, who successfully made his debut to the US congress for a brief period, but was recently sentenced to seven years in a New York federal court for a slew of deceptions.

So how did someone like this slip into the ranks of the Liberal Party? The answer is clear: fake it to make it but now, it ironically translates as fake it to break it. Touted as a wildly successful businessman, Safi’s record tells a very different story: businesses that were de-registered because of being unable to pay the fees, listed under a fake address, peppered with phony reviews, and littered with stock images.

The most successful part in his life, I would say, is his ability to successfully beguile the liberal party leadership.

But here’s the most damning development: as Australia approaches the election on May 3rd, Opposition Leader Peter Dutton has already distanced himself from Zahid Safi. It shows that he is clearly wary of further damage to the party’s credibility, and he should be. As Ronald Mizen reports in The Australian Financial Review:

 "When Coalition sources outlined the seats that Dutton would visit in the final week of the campaign in his 28-seat blitz, Bruce was absent. This could be because it was impractical to list all 28, or it could be because standing up next to Safi and peppered with questions about his past is not the kind of television the Liberals want in the final week of the campaign."

In a Facebook Reel video, journalists from The Age confront Zahid Safi with questions, but he flees the scene. He is caught shortly after, as he gets into a car sitting on the driver's side and attempts to close the door to prevent journalists from asking him questions. When pressed, he struggles to answer even the most basic questions. His response to nearly every question, regardless of the topic, is simply: “the cost of living.” When asked about the fake reviews and false address tied to his and his wife’s business, his answer is still: “the cost of living.”

The revelation that Senator Jana Stewart has submitted a letter to the National Disability Insurance Scheme (NDIS) regulatory agency, calling for a formal investigation, is a strong and necessary step toward accountability.

The Business of Deception: Zahid Safi and the Liberal Party's Rotten Pitch

The rotten stench is rising from the corpse of the Australian Liberal Party’s pitch for the division of Bruce for the upcoming federal election. In a recent exposé for The Age, journalist Charlotte Grieve uncovers a disturbing truth: Zahi Safi, the man being paraded as a "successful businessman" by the party, is little more than a fraud. Many of Safi’s businesses appear to exist only on paper, at best.

Take Willow Support Services, an NDIS provider supposedly owned by Safi. When Grieve visited its listed address, she found not an office or facility, but a private residence. It gets worse: multiple Safi-affiliated businesses have been deregistered since March for failing to pay basic fees. His websites are padded with fake reviews, featuring photos recycled across countless unrelated pages. The so-called reviewers? Their LinkedIn profiles list them as being overseas and spread across hundreds of pages on the web.

Faced with this mountain of fakery, Grieve wonders the obvious: "My detailed questions included whether the Liberal Party was satisfied that Safi’s businesses were legitimate, why stock images, fake reviews, and outdated addresses had been used, and whether this raised any concerns for the party."

The appalling part is the response from the party's spokesperson in response to Charlotte Grieve's concerns:

“The Liberal Party is very proud to support a candidate whose family fled the violent conflict in Afghanistan and chose to make Australia his home. Like many people in the electorate of Bruce, Zahid runs his own small business while raising a family. Like many small business owners, Zahid acknowledges that his administrative paperwork isn’t always up to date and has taken steps with his accountant to rectify.”

It appears the Liberal Party is willfully ignoring both the glaring evidence of fraud surrounding its candidate, Zahid Safi, and the growing outrage from members of the Hazara community in Bruce. Community organizers and members have repeatedly called on the party to disendorse Safi, citing his 2021 parliamentary submission, in which he openly vilified Hazara Australians in a display many have condemned as racist.